A Journey to a Modern and Premium Brand: The Story of Beardzonia

Introduction:

Beardzonia is a Canadian brand that specializes in producing high-quality oils and organic beard products. The brand had a goal of creating a new visual direction and brand identity, as well as executing a digital marketing campaign featuring photo and video content. This article will take you on a journey through the challenges and approaches taken to transform Beardzonia into a modern and premium brand.

The Challenges:

Before the project, Beardzonia faced several challenges, including low awareness and brand recognition. Its visual assets and overall look and feel did not effectively represent the premium quality of its products, hindering its ability to attract and retain customers. Moreover, the brand had a limited budget, with all of its marketing budget allocated to sponsored ads.

The Approach:

To overcome these challenges, Beardzonia took a new approach. The goal was to create a simple yet premium and sophisticated brand look that conveyed the quality of the brand's ingredients and maintained truthful and authentic messaging. The campaign aimed to appeal to a broad audience of men, including those from different ethnicities and backgrounds, who work 9-5 jobs, are employees or employers, industrious or creatives. Regular people, not professional models, were used in the digital marketing campaign to showcase the diversity of the target audience and demonstrate that Beardzonia products are suitable for men of all backgrounds and lifestyles.

Key Outcomes:

The project resulted in several key outcomes, including the successful development of a new visual direction and brand identity, the execution of a successful digital marketing campaign, and the enhancement of the brand's premium look and feel across its website and Amazon store. The new brand identity and digital marketing campaign were well-received by the target audience and contributed significantly to the brand's growth and success. The updated website and Amazon store visuals helped to enhance the brand's premium positioning and overall appeal to customers.

Products Images Catalogue:

The image library of Beardzonia includes a comprehensive range of photos of its products, including beard oils and balms. These photos were carefully planned and executed to showcase the premium nature of the brand's products, using high-quality lighting and composition to capture clean and modern images. The image library is an essential resource for Beardzonia, allowing the company to easily access high-quality images of its products for use in marketing and sales efforts. The consistent look and feel of the images reinforce the brand's visual identity.

Digital Campaign Visual Assets:

The ads for the Beardzonia digital campaign had a central message of "for the modern man." The ads were carefully crafted to showcase the premium nature of the brand's products, using a clean and modern aesthetic. By featuring regular men from a variety of backgrounds and lifestyles, the ads accurately represented the brand's target audience and conveyed the message that Beardzonia products are suitable for men of all backgrounds and lifestyles. This inclusive and diverse approach aligns with the brand's goal of appealing to "the modern man," regardless of his personal preferences or lifestyle.